Just Eat, the leading global marketplace for online food delivery, has made some bold claims in the food delivery industry. The company has been bolstering its position in the market with various eye-catching initiatives and expanding its market presence. While Just Eat has been criticized for not delivering food itself, the company has remained steadfast in its mission to provide top-class service to its customers.
In this article, we discuss some of the claims that Just Eat has made in recent times and explore the veracity behind them.
Claim 1: Just Eat is the Leading Online Food Delivery Platform
Just Eat claims to be the largest online food delivery platform in the world. According to the company’s annual report, Just Eat delivered more than 340 million orders in 2018, with its 26.9 million active customers in 2018 compared to 22 million the previous year, making it the largest platform in the world.
With presence in 13 countries, including the UK, Canada, Australia, and Spain, Just Eat operates with over 100,000 restaurant partners and 220,000 delivery drivers, making it a behemoth in the industry.
Claim 2: Just Eat Provides the Best Customer Service
Just Eat has been actively building its reputation as a company with exemplary customer service. The company’s latest initiative is the introduction of its chatbot, which allows customers to receive quick and convenient customer support. The chatbot is available to customers via the Just Eat website and app and has been praised for its user-friendly interface.
In addition, Just Eat has introduced a new feature called “Track Your Order” that keeps customers informed in real time about the status of their orders. The feature sends text messages to customers with updates on order preparation, dispatch, and delivery, ensuring that customers stay updated throughout the process.
Claim 3: Just Eat has the Largest Restaurant Partner Network
Just Eat claims to have a network of more than 100,000 restaurant partners, which according to them is the largest in the industry.
To further expand its reach, Just Eat has initiated several strategic partnerships with third-party companies. The company’s latest partnership sees it teaming up with Gig economy delivery service, Stuart, to provide its restaurant partners with an efficient delivery service.
Claim 4: Just Eat Offers a Wide Variety of Cuisines
Just Eat is proud of the variety of cuisines that it offers to its customers. The company claims to have more than 40 different types of cuisine on its platform, which offers customers a variety of food options from around the world.
Just Eat provides customers with photos and reviews of the restaurants on the platform, so customers can make an informed choice before placing an order. The company also has a filter feature that helps customers to quickly find specific cuisines.
Claim 5: Just Eat is the Most Advanced Online Food Delivery Platform
Just Eat claims to have the most advanced online food delivery platform in the industry. The company has made significant investments in its platform, which includes the introduction of machine learning technology to improve the accuracy of restaurant recommendations and forecasts, and the use of artificial intelligence to predict popular cuisines in different locations.
Just Eat has also introduced a feature called “Just Eat Discovery”, which uses real-time location data to show customers the most popular restaurants in their area.
Conclusion
Just Eat’s various claims might seem far-fetched for some. However, the company has built its reputation based on its excellent customer service, unmatched variety of cuisines, diverse restaurant partner network, and continued investment in its platform. The company’s latest initiatives, including the chatbot and real-time order tracking, show that Just Eat is more focused than ever on providing superior customer service.
Whether or not Just Eat can maintain its position as an industry leader in the face of growing competition from companies like Deliveroo, Uber Eats, and GrubHub, remains to be seen. However, Just Eat appears to be strongly positioned to ride out the storm and continue its global expansion. As for its claims, time will tell how accurately they hold up.